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AIRE & WEBSTER: RETRO DREAMWORLD
A large-scale retro-inspired party environment blending vintage Americana, playful surrealism, and immersive set design for Kylie Jenner’s children’s birthday celebration.
client
Frame Creative
project type
Immersive Event Environment / Experiential Set Design
contribution
Technical Design Development
Build Documentation
Graphics
Prop Design
Fabrication Support
Installation

status
Built
Overview
Created for Kylie Jenner’s children, Aire and Webster, this large-scale birthday experience transformed a sound stage into a stylized retro fantasy town featuring a diner, gas station, skate shop, amusement attractions, and interactive environments.
FINAL CONCEPT RENDER — RETRO DINER
The visual direction pulled heavily from vintage Americana, 1950s roadside architecture, and dreamy desert landscapes, all reimagined through a playful pink color palette and oversized cinematic set pieces.
PROGRESS CONCEPT RENDER — AIRE WEBSTER GAS STATION
FINAL CONCEPT RENDER — STORMI’S SKATE SHOP
Design Direction
The environments were designed to feel nostalgic, theatrical, and slightly surreal — combining glowing neon signage, retro forms, checkerboard graphics, chrome accents, and pastel tones throughout the space.
FINISHED INSTALLATION — AIRE WEBSTER GAS STATION
FINISHED INSTALLATION — STORMI’S SKATE SHOP
The diner featured exaggerated mid-century geometry with wraparound neon lighting and classic counter seating, while the skate shop and gas station introduced playful roadside details inspired by old desert pit stops and Americana signage. Large scenic rock backdrops, palm trees, inflatable clouds, and glowing star curtains helped complete the dreamlike atmosphere.
Despite the playful aesthetic, the project required extensive technical coordination due to the compressed production timeline and the scale of the installation.
ON-SITE INSTALLATION — RETRO DINER
Execution
My role focused on translating Frame Creative’s conceptual renders and SketchUp models into fabrication-ready builds. I developed technical dimensions, material direction, graphics, vector artwork for neon fabrication, and assisted with scenic detailing across multiple structures.
BUILD PACKET — RETRO DINER FABRICATION DETAILS
BUILD PACKET — GAS STATION ELEVATION
I also designed a custom retro gas pump prop including the form development and graphic layout for the pricing display elements. Due to the accelerated schedule, I additionally assisted with on-site installation and assembly during final production.
BUILD PACKET — CUSTOM GAS PUMP PROP
PROP FABRICATION — CUSTOM GAS PUMP
This project became one of my favorite builds to work on because of its cinematic retro aesthetic and the challenge of rapidly turning ambitious concepts into fully realized physical environments.
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