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MANUKA HEALTH MOBILE ACTIVATION
A mobile brand experience designed to translate luxury wellness culture into an approachable street-level activation.
client
Manuka Health
project type
Mobile Retail Activation / Brand Experience
contribution
Concept Ideation
3D Modeling
Spatial Design
Visualization
status
Concept Proposal / Unbuilt
Overview
Developed for New Zealand-based wellness brand Manuka Health, this concept explored a mobile activation promoting the company’s honey and skincare products throughout New York City. The goal was creating something elevated and approachable that avoided the visual language of a traditional food truck.
BRAND REFERENCE — PRODUCT LINE
Courtesy of Manuka Health
Design Direction
The concept centered around the Citroën Type H — a vintage French utility vehicle selected for its softer proportions and elegant detailing that aligned naturally with the brand’s luxury wellness identity. A side-opening display system transformed the truck into a compact retail and sampling environment, while a branded tricycle cart helped extend the activation into the surrounding streetscape.
The overall design balanced Manuka Health’s signature navy palette with rounded forms and lighter materials to maintain a refined and approachable presence.
CUSTOMER INTERACTION VIEW — CONCEPT RENDER
Execution
My focus centered on concept development, full-scale 3D modeling, environmental visualization, and fabrication-ready build documentation. A major part of the process involved refining how mobility, retail interaction, and brand identity could merge into a cohesive mobile experience.
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