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​PACSUN STATION
A retro-futurist roadside activation designed as a cinematic stop along the route to Coachella.
client
PACSUN
project type
Experiential Pop-Up / Desert Retail Activation
contribution
Concept Ideation
3D Modeling
Spatial Design
Visualization
Scale Coordination
status
Concept Proposal / Unbuilt
Overview
Designed as a temporary retail activation on the way to Coachella, PACSUN Station explored the idea of transforming a 20-foot shipping container into a cinematic roadside destination. The goal was to create
something bold enough to function as a visual landmark within the open desert landscape while still feeling
aligned with PACSUN’s modern retail identity.
FRONT PERSPECTIVE - CONCEPT RENDER
Design Direction
The concept drew heavily from Route 66 roadside attractions, vintage gas stations, and Southwestern desert architecture. Oversized signage, warm lighting, and weathered desert tones helped establish a nostalgic atmosphere, while the cleaner interior retail displays introduced a more contemporary contrast familiar to the PACSUN brand.
A major part of the design process was balancing retro and modern aesthetics without leaning too heavily into either direction.
The result became a blend of old Americana and contemporary fashion culture — designed to feel both timeless and slightly surreal against the desert backdrop.
EXPERIENCE PERSPECTIVE — CONCEPT RENDER
The entire activation was designed around the dimensions and constraints of a real 20-foot shipping container, allowing the structure to function as a mobile and secure retail environment for festival deployment. My role focused on concept development, full 3D modeling, scale coordination, and ensuring the design remained fabrication-conscious throughout the process.
Although the project ultimately remained conceptual, it became an opportunity to explore how branding, architecture, and environmental storytelling could merge within a compact experiential footprint.
TWILIGHT PERSPECTIVE — CONCEPT RENDER
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