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RAAN: DEBUT BOOTH
A minimal and material-driven booth designed to reflect RAAN’s philosophy of purity, sustainability, and simplicity through restrained forms and natural texture.
client
RAAN
project type
Trade Show Booth
contribution
Concept Ideation
3D Modeling
Graphics
Fabrication Drawings
status
Built
Overview
Designed as RAAN’s first-ever trade show booth, this 10’ x 10’ environment translated the brand’s focus on purity, sustainability, and “nothing more, just cotton” into a restrained and minimal spatial experience.
PRODUCT DISPLAY BOOTH — PROGRESS RENDER
Design Direction
The booth used soft neutral tones with selective pops of RAAN’s signature red to highlight product pedestals and key moments throughout the space. A custom reception desk abstracted the shape of cotton, while the centerpiece became a shadowbox back wall filled with real cotton — reinforcing the brand’s raw and natural identity without relying on excessive graphics.
BUILD PACKET — BOOTH OVERVIEW
Execution
My role included concept ideation, 3D modeling, graphics, and fabrication-ready dimensional drawings. The project focused on proving that a small footprint and minimal design language could still create a memorable and elevated brand presence.
CONCEPT RENDER
FINAL INSTALLATION
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